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A work in progress, with a dream worth pursuing

Between presence and vision

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I am a filmmaker and creative director based in Singapore, drawn to the intersection of wellness, mindful living, and visual storytelling. My lens moves between luxury fitness studios and intimate wedding celebrations, corporate boardrooms and quiet family moments, always seeking what makes each story essential rather than simply beautiful.

I believe in slowing down enough to notice what matters. In a world saturated with beautiful images, I search for meaning. The quiet gesture that carries entire conversations. The unspoken understanding that shifts a room's energy. The way a story reveals itself when no one is asking it to perform.

 

We are surrounded by beauty without substance, performance without purpose. My work stands for the opposite: meaning over emptiness, depth over dazzle.

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My background spans wellness culture, lifestyle design, and documentary craft. Each project becomes an exploration of how we can create images that don't just capture moments, but transform how we understand them.

FaceForward.movement is the brand arm of my work. It is a deliberate approach to shaping visual identities for companies and founders.

It is built on the same principles that guide my personal storytelling: presence over performance, elegance through restraint, and deep listening before direction.

 

From high-touch fitness spaces like Physique 900 to discreet collaborations with visionary entrepreneurs, FaceForward.movement creates brand imagery designed to endure. Every frame is intentional, every detail rooted in the essence of the brand.

Presence Over Performance

Letting people exist as they are, not as they think they should be

Meaning Over Metrics

Creating work that holds long-term value rather than momentary impact

Elegance Through Restraint

Allowing the subject to breathe, the story to unfold naturally

Deep Listening

Every frame begins with understanding what wants to emerge

My story is still unfolding. The camera teaches me daily about patience, about the difference between looking and seeing, about the responsibility that comes with being trusted to witness.

 

If my approach resonates with your vision, whether you're building a brand that values authenticity over artifice, planning a celebration that deserves reverent documentation, or seeking a creative partner who thinks beyond the brief. I welcome the conversation.

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Press inquiries welcomed

© 2025 by Yukee Ong

 

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