Brand Work
Selected collaborations that reflect my approach, where presence, meaning, and visual precision meet.
Physique 900 is not an open gym. Access is by personal trainer only, creating an intimate and highly curated experience for its members. My work here was not about simply photographing equipment or workouts, but about translating the essence of the brand into visual language.
Discreet. Elevated. Deeply intentional.
Every image was crafted to reflect these values, ensuring each touchpoint speaks with the same quiet confidence. From Instagram to in-studio displays, the visual identity works as a cohesive system that honours both the space and the experience it creates.
This is brand photography that understands luxury exists in restraint, not excess.
When I covered the Market Leader Summit, my approach was deliberate: create photographs that would serve the brand long after the event concluded. Not just documentation, but visual assets with lasting commercial value.
Years later, these images continue to be downloaded and used across their platforms. This is the measure of thoughtful commercial photography, images that remain relevant, on-brand, and valuable well beyond their initial purpose.
The goal was never to simply capture what happened, but to create a visual library that could support the brand's story indefinitely.
Under my wedding brand Adante, I preserved the intimate celebration of Singaporean actress Hong Ling and Nick Teo. The focus was on the moments between the moments. Hands finding each other without prompting.
Glances exchanged in quiet corners. Emotion that needed no staging.
This is wedding storytelling for those who value authenticity over performance, where the result is both cinematic and deeply personal. The kind of documentation that grows more precious with time because it captured truth rather than spectacle.
Working with one of Singapore's most established wedding platforms, I created content that bridges visual artistry with reader engagement. Each frame carries the right balance of inspiration and strategic purpose, reflecting my ability to merge brand objectives with aesthetic vision.
The collaboration demonstrates how editorial content can serve both artistic expression and commercial goals without compromising either.
Every brand collaboration begins with the same question:
what wants to emerge here?
I work with companies and founders who understand that meaningful visual identity cannot be applied like a filter. It must grow from understanding, from listening to what the brand actually stands for rather than what it thinks it should look like.
Approach
Whether documenting a luxury fitness experience, capturing corporate leadership, or preserving intimate celebrations, the process remains constant: presence before performance, meaning before metrics, substance before style.